The One Hack for Increasing Conversions You Probably Haven’t Tried Yet

Converting leads is the ultimate goal of most marketing campaigns. And much has been said about how you can achieve this, including using CTA buttons, creating engaging content, simplifying your UX and so on.

While all these are good advice, there is a more powerful strategy that most marketers overlook – segmenting traffic to identify high-converting […]

Mobile Ads Report Reveals Gender Differences in Conversions

AppLovin, a mobile advertising platform, has a released a mobile ads report that suggests women – particularly moms – are the most valuable target audience. This holds true apparently, since various data sources reveal women with families control majority of the household spending.

The report found some significant differences in the way men and women interact […]

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