New Google AdWords Multiple Currency Support Makes ROI Analysis Easier

For AdWords advertisers accepting more than once currency on their website or app, Google has a new tool to measure your conversion values more easily.

According to a Google+ post dated August 22, Google AdWords users can now “calculate a more meaningful ROI by adding currency information to conversion values.”

By doing so, all of the revenue […]

Google AdWords Introduces Website Call Conversions for Tracking Calls from Ad Clicks

For advertisers, being able to measure calls is important for optimising a campaign. Luckily, AdWords has a host of tools, like click-to-call ads, call metrics and calls as conversions, that help you connect with customers and gain insight about those calls.

Sometimes, though, consumers call your business after clicking a Google ad and learning more about […]

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