Hit a Block? Here Are 3 Ways to Come Up With Great Topics for Your Blog

So you started a blog because there’s just so much you want to write about. At first, you are able to produce clever and entertaining articles in a feverish pace. Sometimes, you don’t think you even have enough time to get the ideas out of your mind and onto your blog.

But then you hit a […]

Facebook Gives News Feed Another Tweak to Show Better Videos

Facebook is taking more actions on videos that people see on their News Feed. On Monday, the social media giant has added new functionalities that will help them “personalise the News Feed based on people’s preference for watching video.”

The company said it surveyed a number of its users, asking them to rate their experience and […]

4 Ways You Are Steering Your SEO in the Wrong Direction

The past few years have been a rollercoaster ride for digital marketers. With Google’s notorious algorithm updates, staying on top of the SEO game was a major challenge to all, even for consistently high-ranking websites. This volatility has kept marketers on their toes, always changing their tactics to adapt to the latest guidelines and best […]

Thinking about Keywords? 3 Reasons Why Long-Tail Keywords are Important in Your SEO

Keywords are the cornerstone of an SEO campaign and hold a prime importance in every SEO decision making. However, a lot of businesses persist to focus on the top keywords, ignoring other strategies that could potentially deliver better results. One of those strategies is the utilisation of long-tail keywords.

Seizing the opportunities long-tail keywords provide can […]

How Cinemagraphs are Paving Brands Their Way to Success

To keep every single eye mesmerized on their content, brands are taking advantage of the sheer sophistication of cinemagraphs as their quest for creating snackable formats that exceedingly attracts attention continues.

Since cinemagraphs are a cross between images and video, they incorporate a good blend of stillness and movement. Whether it is for newsletter, blog post […]

Leading the Digital Marketing Game: Three Cardinal Footholds

In today’s digital age, all brands are publishers, creating content that captivates, persuades and inspires their audience.

It is essential to follow the best practices when sharing and publishing content to boost engagement with your consumers. It is of equal importance as well to make the right decision around web platforms and online publishing technology. Get […]

Five Must-Haves to a Perfectly Optimised Blog

Search engine optimisation has always been a necessity to your digital marketing campaign. However, you cannot expect every blogger to know the best methods in optimising your business blog. Merely building up a blog is not enough to make your site the go-to resource in your niche. You cannot just develop pieces of content for […]

The Right Approach to Content Marketing Strategy

Trying to tackle the digital marketing world? Looking for good ways to create a perfect content marketing strategy?

While content marketing is nothing new, making nearly all small businesses to jump into their digital strategy with it on the top list, a hasty approach to this type of marketing may only decrease your brand’s effectiveness instead […]

Google News Search Results Now Pulls From Reddit

There has been a tweak to how Google News search results are listed in the ‘In The News’ box. You may have already noticed that discussions at Reddit, videos, blog posts and the like are also showing up on SERPs.

Google has confirmed it will start listing content not just from traditional news sites but also […]

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