What Brands Still Don’t Get About Influencer Marketing

Influencer marketing is quickly becoming the go-to tool for many brands today, even for small businesses. For those unaware, this is a new marketing practice where brands pay influencers to pitch their products to millions of millennial followers.

It makes total sense. For marketers who are not digital natives, there are a lot of content marketing […]

4 Ways to Take Your Content Marketing Game Up a Notch

Countless studies and surveys have already been conducted to figure out the perfect recipe for creating engaging content, and yet it still remains the biggest challenge marketers are facing until now.

Despite the significant increase in overall content marketing production and budgets, marketers are still struggling to produce the kind of content that appeals to and […]

Facebook Releases More Video Customisation Tools to Let You Target the Right Audience

On Tuesday, Facebook announced two new updates to their video upload system that will give advertisers and publishers more control over how their videos are distributed and shared.

In addition to location and language customisation options it already offers, the social network now also allows video publishers to refine their audience by age and gender. The […]

Tips on Using Video to Guide Customers Through the Sales Funnel

Video has become the most easily consumed form of content, and by now you are probably using it to rake in more sales. Odds are you already have an introductory video on your website or on Facebook to showcase your company culture and educate potential customers about your product.

That’s a great way to make a […]

5 Ways to Ramp Up Your Engagement Rate With Facebook Native Video

Videos are an awesome way to connect with your audience. It’s all in the numbers. A 2014 survey of marketers revealed that 71 percent of respondents found video to convert better than text and images. And by 2018, video is predicted to account for 84 percent of all internet traffic.

The good news is you don’t […]

How to Get New Blog Visitors to Trust You

Reeling in new readers is hard, but inspiring them to trust you is even more difficult. Why you should bother to build trust is simple: first-time blog visitors can become customers. However, people don’t just buy from businesses – they buy from people they trust.

Like many people would say, you can’t negotiate on trust – […]

4 Elements of Explosive Content

Millions of new blog posts are published each day, but only several of these attract readers’ attention, get comments or become viral. While most such explosive content come from major publishers, every now and then a brilliant article or video from an obscure blog steals the spotlight.

So you can’t help but ask, what makes content […]

Know the Proper Etiquette in Using User-Generated Content

User-generated content has a huge potential to establish credibility and trust with a brand’s audience and customers, which is why it isn’t surprising that more and more brands are using it in their campaigns.

It seems easy enough to pull off, but in reality finding and using original consumer content is more complicated than you think. […]

Want to Stay Active on Social Media? Try Repurposing Your Older Content

Breathe a new life into your past content to stay active on social media.

If you have an existing content that hasn’t seen traction for quite some time, but offers valuable information, why not repurpose it today? Repurposing your existing content means that you must change its format based on the online publishing platform that you […]

7 Facebook Mistakes to Avoid

Nowadays, most people in the world also live in social media. It’s no wonder that if we’re interested to know about a business that we just heard we usually search for its social pages or Google it. Once we see that a business has no website or is even unsearchable on Google, we assume that […]

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