The Next 7 Things You Should Do to Build Customer Loyalty

Loyal customers not only visit and spend more often but also offer free word of mouth promotion. Yet why is it that there are still many small businesses who continue running after new customers as a means to augment the bottom line?

If you want your business to be successful in today’s competitive market, you must […]

The 5 Secrets to Humanizing Your Brand for a Better Business

If you delve into how people do business in the past (let’s say around 1980s), you can see the big difference in the rules of engagement between that time and today. Businesses and consumers would only meet when a transaction was taking place. Otherwise, everyone went their separate ways and had their own space. Good […]

Oracles’ Christian Hyland: Marketers should have a digital dialogue with customers

In the ever-changing world of digital marketing where massive amount and diversity of information are found, consumers are in better position to form opinions about brands and make purchasing decisions. However, according to Christian Hyland, Oracle Marketing Clouds’ strategic consulting senior manager, marketers are torn between finding solutions to meet customer demand and overcoming challenges […]

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