3 Easy Ways to Improve Your Brand’s Communication Strategy

In a sense, branding is like storytelling. A product, no matter how awesome or valuable it is, will not build a community of loyal supporters solely through its existence. It has to have an emotional value – something that your target audience can relate to. And in order to create that, you will need a […]

Facebook’s Safety Check Lets You Ckeck On Friends During Calamities

Storms and hurricanes are more menacing and destructive now than ever. Vongfong and the “cyclonic bomb” that tore Sydney last week are proof to that. During such natural calamities, communication is of utmost importance to people.

This is why Facebook has put in place a new system, called Safety Check, to let its users stay connected […]

How Twitter’s New Direct Messaging Tool Can Help Small Businesses

Twitter’s Direct Messages (DM), a feature that lets users engage in private conversations as well as receive messages from any follower, is getting a revamp.

When it first debuted, the direct messaging tool seemed to be very promising as it provided users with a means to communicate on the platform away from the public eye. However, it […]

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