New Bing Tests: Close Variant Matching for Ads, New Interfaces for Search

On Monday, August 25th, Bing Ads announced it will start testing close variant matching in exact match for a portion of queries in the US search market.

Bing says the test will cover minor grammatical variations, such as plurals, abbreviations, acronyms, spacing, misspellings, stemming, punctuations and accents and common spelling variations.

A more detailed list of close […]

Google AdWords to Deploy Close Variant Matching for All Keywords

Typos in search queries are an advertiser’s nightmare. While it may seem like a minor issue, a misspelling could mean lost traffic and sales opportunities.

But then, people aren’t perfect spellers or typists. So, to help advertisers reach their target audience, as well as help people to connect with businesses they’re searching for, Google AdWords will […]

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