New Study Reveals Organic CTR for Google Results

Ever wondered how many clicks your organic search results on Google actually get? If paid ad listings get a certain amount of clicks, how much account for organic CTR?

A recent study by Advanced Web Ranking can answer that. The study investigated how different types of search results (i.e. ads, videos, news, etc.) influence organic CTR […]

Study: CTRs a Poor Mobile Ad Performance Metric

A new xAd mobile advertising study, carried out by Nielsen, reveals a surprising finding for marketers.
The study analysed 80 mobile ad campaigns across 12 major brands to identify the most accurate mobile ad performance metric for campaign success. One of the most surprising results is that click-through rates (CTRs) are, in fact, a poor indicator of […]

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