Bing Ads Device Targeting Options Will Be Unified By March 2015

The first phase of the announced plan to unify Bing Ads device targeting options has been rolled out earlier in October, officially unifying targeting across tablet and PC campaigns.

Now, Bing is announcing the start of Phase 2, which will impact campaigns that target mobile devices. According to Bings Ads program manager Gyan Trivedi, explicit mobile […]

Google Adds New AdWords Tools for Managing Accounts At Scale

Google is helping marketers be more efficient this holiday season, particularly agencies that are managing multiple accounts in AdWords.

The search giant has introduced new AdWords tools Monday that will help advertisers save time in managing their campaigns and enable them to “act on key business insights at scale.”

“As the holiday season approaches, advertisers are busy ensuring their […]

Bing Ads Accounts Summary Page Makes Managing Multiple Accounts Easy

Good news to marketers managing multiple Bing Ads accounts: a new Accounts Summary feature is now available on the platform.

Similar to Google AdWords’ My Client Center (MCC), the Bing Ads Accounts Summary gives advertisers and agencies an aggregate view of various performance metrics. The feature also allows users to easily and quickly navigate between accounts, […]

New Facebook Campaign Structure Sets Targeting and Bidding at Ad Set Level

Facebook has announced Thursday a few updates that will make optimisation easier with its recently updated ad campaign structure.

Facebook’s campaign structure consists of three category levels: campaign, ad set and ad. Previously, when Facebook first introduced the “ad set” groupings, advertisers had to set targeting and bidding individually for each ad in an ad group.

With […]

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