Google AdWords Introduces Website Call Conversions for Tracking Calls from Ad Clicks

For advertisers, being able to measure calls is important for optimising a campaign. Luckily, AdWords has a host of tools, like click-to-call ads, call metrics and calls as conversions, that help you connect with customers and gain insight about those calls.

Sometimes, though, consumers call your business after clicking a Google ad and learning more about […]