Why Business Plans Are a Total Waste of Time

Everyone knows creating a business plan is an essential step in starting a business. It’s not only a tool for courting investors and getting funding, but it’s also a road map that you can use to monitor progress.

Most businesses spend countless hours researching and refining business plans before they even have proof that their ideas […]

Make More Money by Increasing Your Billable Rates: Here Are 4 Ways

Looking for ways to increase your bottom line without alienating your clients? Try increasing your billable rates – if you haven’t already. Here are several ways to do so.

Do Away With Hourly Billing

With the exception of one-off or small projects, hourly billing is never the best method to make more money. You see, billing […]

Frequency Matters: Why You Shouldn’t Overdo Email

So you already know email marketing is a crucial component for your business’ digital strategy. It’s true. It is not only a powerful way to connect with people, but it is also an inexpensive and effective tool for acquiring new customers and promoting your products/services, your company and your brand.

Here’s the catch though: just because […]

How to Get New Blog Visitors to Trust You

Reeling in new readers is hard, but inspiring them to trust you is even more difficult. Why you should bother to build trust is simple: first-time blog visitors can become customers. However, people don’t just buy from businesses – they buy from people they trust.

Like many people would say, you can’t negotiate on trust – […]

Implementing a Referral Marketing Campaign

With the explosion of digital marketing channels, the opportunities for referral marketing have become virtually limitless. The only problem is implementing a referral program is easier said than done.

Word of mouth isn’t a guaranteed customer response no matter the quality of your product or service. So in order to leverage its power for driving traffic […]

Why Your Business Should Capitalise on Referrals

How many people do you know who purchase something just because they saw it in the ads? Probably not too many.

As end consumers ourselves, we make sure any product or service we purchase is worth the cost. So we turn to our family and friends, as well as to reviews and blogs, for an affirmation […]

The Dos and Don’ts of Naming a Business

Choosing a name for your business is one of the most crucial decisions you will ever have to make. Get it wrong and you could doom your business to obscurity and failure. But pick the right name and you may just create a big buzz in the industry.

It may seem like the best names have […]

The One Thing That Can Differentiate Your Brand

Every product or service serves at least one function or fulfils a need. This functional benefit is what essentially enables a business to break into the industry.

But with all the other businesses offering the same functional benefit, each company has to differentiate its product or service in order to remain relevant and profitable. This is […]

How to Use Visual Content to Tell Your Brand Story

When it comes to telling a brand story, people often think the best way to communicate is through written content. However, numerous studies have shown that visual content trumps text. For one basic reason, the human brain is wired to process visual elements faster than text.

Rich media not only catch the eye more easily, they […]

How to Future-Proof Your Business

In business, there are no guarantees. Even when you sell a product that meets a market need, you can only feel secure for a few years until competitors start encroaching on your space. In fact, in this technology-driven marketplace, copycats and rivals can crop up in just a matter of months.

The validation of an early […]

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