The One Hack for Increasing Conversions You Probably Haven’t Tried Yet

Converting leads is the ultimate goal of most marketing campaigns. And much has been said about how you can achieve this, including using CTA buttons, creating engaging content, simplifying your UX and so on.

While all these are good advice, there is a more powerful strategy that most marketers overlook – segmenting traffic to identify high-converting […]

Psychology-Driven Marketing: Increase Sales By Knowing Your Audience

Although we’ve come a long way from our hunting and gathering days, our thought patterns are still governed by deep-rooted instincts. Savvy marketers know this and use this knowledge to motivate buyers to act the way they want them to, i.e. buy a product, install an app, download an ebook and so on.

The human psychology […]

How to Future-Proof Your Business

In business, there are no guarantees. Even when you sell a product that meets a market need, you can only feel secure for a few years until competitors start encroaching on your space. In fact, in this technology-driven marketplace, copycats and rivals can crop up in just a matter of months.

The validation of an early […]

Upselling: Here’s How to Make More Profitable Sales

How do you increase your profitability? The first thing that would often pop into mind is acquiring more customers or increasing your prices. But there is a more cost effective and ethical approach to this – upselling your existing customers.

Upselling is not a new concept. It’s basically a sales tactic whereby a seller persuades the […]

4 Ways You Are Steering Your SEO in the Wrong Direction

The past few years have been a rollercoaster ride for digital marketers. With Google’s notorious algorithm updates, staying on top of the SEO game was a major challenge to all, even for consistently high-ranking websites. This volatility has kept marketers on their toes, always changing their tactics to adapt to the latest guidelines and best […]

The Power of Persuasion: 5 Techniques to Boost Your Sales

Sometimes people don’t know they need something unless someone tells them they do. Even if the buyer already knows the product being offered is the best choice, they might still need a little nudge to actually make the purchase. This is where persuasion comes in.

The thing about persuasion is that customers often take it with […]

The 3 Types of Buyers and How to Win Them Over

You don’t have to be in business too long to know there are different types of buyers. Some people buy on impulse, while others analyse their purchases to the last cent.

Every person that comes across your business – online or offline – will have a certain amount of money and a certain tendency to spend […]

3 Easy Ways to Improve Your Brand’s Communication Strategy

In a sense, branding is like storytelling. A product, no matter how awesome or valuable it is, will not build a community of loyal supporters solely through its existence. It has to have an emotional value – something that your target audience can relate to. And in order to create that, you will need a […]

Jurassic World: Business Ideas You Can Learn from Jurassic Park’s Latest Franchise

Colin Treverrow’s Jurassic World is, without a doubt, the most gnarly dino movie sequel in 22 years. Critics have claimed that the latest franchise didn’t hold the majesty that the preceding sequels had. But in spite of the grisly severing and blood spattering scenes from the Steven Spielberg-inspired flick, I saw a few noteworthy takeaways […]

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