Yahoo Acquires BrightRoll Video Platform in $640M Cash Deal

Yahoo CEO Marissa Mayer has announced Tuesday the acquisition of BrightRoll, a leading programmatic video advertising platform, confirming earlier reports about the deal.

The video ad network was bought for a cool $640 million in cash, and Yahoo claims it is profitable and will see over $100 million in revenue this year.

Mayer says video is a […]