The 5 Secrets to Humanizing Your Brand for a Better Business

If you delve into how people do business in the past (let’s say around 1980s), you can see the big difference in the rules of engagement between that time and today. Businesses and consumers would only meet when a transaction was taking place. Otherwise, everyone went their separate ways and had their own space. Good […]

Finding and Forming Partnerships with Influencers

So much about sales and marketing, brands need audiences in today’s constantly emerging digital platforms. This is the very reason why marketers are increasingly looking to influencers not only to leverage their customer base but also to harness potentially profitable markets and demographics.

While working with influencers as a campaign strategy is not something new, the […]

How Cinemagraphs are Paving Brands Their Way to Success

To keep every single eye mesmerized on their content, brands are taking advantage of the sheer sophistication of cinemagraphs as their quest for creating snackable formats that exceedingly attracts attention continues.

Since cinemagraphs are a cross between images and video, they incorporate a good blend of stillness and movement. Whether it is for newsletter, blog post […]

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