Frequency Matters: Why You Shouldn’t Overdo Email

So you already know email marketing is a crucial component for your business’ digital strategy. It’s true. It is not only a powerful way to connect with people, but it is also an inexpensive and effective tool for acquiring new customers and promoting your products/services, your company and your brand.

Here’s the catch though: just because […]

How to Get New Blog Visitors to Trust You

Reeling in new readers is hard, but inspiring them to trust you is even more difficult. Why you should bother to build trust is simple: first-time blog visitors can become customers. However, people don’t just buy from businesses – they buy from people they trust.

Like many people would say, you can’t negotiate on trust – […]

4 Elements of Explosive Content

Millions of new blog posts are published each day, but only several of these attract readers’ attention, get comments or become viral. While most such explosive content come from major publishers, every now and then a brilliant article or video from an obscure blog steals the spotlight.

So you can’t help but ask, what makes content […]

The Dos and Don’ts of Naming a Business

Choosing a name for your business is one of the most crucial decisions you will ever have to make. Get it wrong and you could doom your business to obscurity and failure. But pick the right name and you may just create a big buzz in the industry.

It may seem like the best names have […]

The One Thing That Can Differentiate Your Brand

Every product or service serves at least one function or fulfils a need. This functional benefit is what essentially enables a business to break into the industry.

But with all the other businesses offering the same functional benefit, each company has to differentiate its product or service in order to remain relevant and profitable. This is […]

How to Use Visual Content to Tell Your Brand Story

When it comes to telling a brand story, people often think the best way to communicate is through written content. However, numerous studies have shown that visual content trumps text. For one basic reason, the human brain is wired to process visual elements faster than text.

Rich media not only catch the eye more easily, they […]

To Create a Strong Brand, Stop Trying to Please Everyone and Start Telling the World What You Truly Stand For

In a previous article, we have talked about how consistency is the foundation of a successful brand. In order to be consistent, you first need to establish a clear positioning to which you will align all your branding activities. So what do you stand for?

Many entrepreneurs and corporate leaders are not sure what exactly their […]

3 Easy Ways to Improve Your Brand’s Communication Strategy

In a sense, branding is like storytelling. A product, no matter how awesome or valuable it is, will not build a community of loyal supporters solely through its existence. It has to have an emotional value – something that your target audience can relate to. And in order to create that, you will need a […]

3 Reasons Your Branding Efforts Fail

Every iconic brand started out as a commodity and later became the household name associated with that category. One thing is for sure, these brands did not just acquire rockstar status overnight.

The recipe for creating a world-class brand has been out for a long time. We know it is equal parts being relevant, on-trend, inspiring, […]

Branding in the Millennial Age

Millennials are the most studied demographic cohort to date. This is not only because they make up majority of the world’s population, but because their personality is so fascinating and diverse, often full of contradictions.

Also called the Gen Y, millennials are a generation that brands need to fully understand in order to be successful. Failing […]

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