3 Reasons Your Branding Efforts Fail

Every iconic brand started out as a commodity and later became the household name associated with that category. One thing is for sure, these brands did not just acquire rockstar status overnight.

The recipe for creating a world-class brand has been out for a long time. We know it is equal parts being relevant, on-trend, inspiring, […]

Branding in the Millennial Age

Millennials are the most studied demographic cohort to date. This is not only because they make up majority of the world’s population, but because their personality is so fascinating and diverse, often full of contradictions.

Also called the Gen Y, millennials are a generation that brands need to fully understand in order to be successful. Failing […]

How to Make Your Online Business Shine from the Rest

Regardless of the industry where your business operates, making it known is an important part of attracting new customers. With digital marketing’s ubiquitous presence, there are many options available for every single entrepreneur venturing into the digital world.

By boosting your online presence, you can connect to millions of web users across the globe, quickly expanding […]

Keeping Customer Loyalty in the Digital Landscape

Digital makes shopping easier and more convenient. So how can marketers use the digital world to inspire brand loyalty? When used effectively, digital channels and social networks allow businesses to interact with their customers at a more personal level, which in turn can lead to brand loyalty.

Customer loyalty is undeniably the most crucial component in […]

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