Latest Report: Consumers are more likely to purchase on brands that value personal engagement

According to a new study by Havas, a global advertising agency, businesses receive a good return when they go an extra mile to connect with consumers. The report concludes that so-called meaningful brands enjoyed higher sales, higher annual revenues and better brand recognition compared to those companies that lack customer engagement.

Havas international marketing director, Maria […]

Top Tips for Aspiring Digital Marketers

Digital marketing is a world of crazy changes. Each single day a range of new tools or strategies are presented just so you could manage your online marketing struggles more efficiently. And while it is one thing to be carrying out digital marketing, making it work for you is quite another one. So, here are […]

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