Four Essential Tactics for Your Digital Marketing Strategy in 2015

Truth be told, digital marketing is going to grow even stronger in 2015. It is no longer an extra “nice to have” tool, rather a must-have, do-it-now practice for your business. And while you can be bombarded with a great deal of complicated and overlapping strategies, here’s a list of four tactics you can do […]

Optimising for DuckDuckGo: 4 Best Practices

DuckDuckGo, the search engine that prides itself in maintaining user privacy, has seen a stratospheric growth since its beginnings in 2008.

While it is still far from catching up with Google’s size and dominance, there is no question as to whether businesses should be optimising for DuckDuckGo. Thousands, if not millions, of people are flocking to […]

Bing’s Duane Forrester Loses Job in New Wave of Microsoft Layoffs

Approximately 3,000 employees lost their jobs in the third wave of Microsoft layoffs on October 29. Sadly, this includes Bing’s long-time Webmaster Outreach Manager Duan Forrester, who served as Bing’s face to webmasters and the SEO community for four years.

Duane confirmed the news in his blog, saying “yesterday (Oct.29) was one of the most emotional […]

Bing’s Cortana Boasts New Smarts: Location-Aware App, Flights Card & More

Microsoft has recently added new smarts to Bing’s Cortana, its own version of Siri and Google Now. The new features include evening data, flight cards and app and concert suggestions based on a user’s location.

Previously, Cortana only shows you information you need to jumpstart your day, such as your scheduled appointments, projected travel time to […]

Apple’s Spotlight Search in New Yosemite OS Pulls Data from Bing

Spotlight Search, a feature that allows users to search for apps and documents by typing on the desktop rather than clicking the small magnifying bar in the start menu, got an upgrade in Apple’s new Yosemite OS for the Mac.

The refreshed Spotlight not only searches your desktop but also pulls web search suggestions from Bing, […]

New Bing Lyrics Experience Shows You Full Song Lyrics

For music lovers out there, Microsoft has added a new feature to its search engine that will you quickly find the lyrics to your favourite songs.

With the Bing Lyrics feature integrated to its search results, you can now view full song lyrics right on the mainline SERP. This means you no longer have to click […]

Bing Movie Carousel Shows What’s Playing at Local Theatres

Want to know what’s showing at movie houses in your area? Now, a quick search on Bing can show you the schedule of films currently showing at your local theatres – in a ‘carousel’ format.

Bing introduced its own movie carousel Tuesday to help users find out the latest films or decide which ones to see.

“Today […]

Bing Ignores HTTPS Encryption as a Ranking Signal

Privacy and data security have been two of biggest concerns of web users, especially with rampant hacks and constant government surveillance.

Back in August, search titan Google announced HTTPS as a new ranking signal, promising encrypted websites a little push in rankings.  The move was said to incentivize webmasters for helping make the web a safer […]

Did a Bing Update Roll Out with Google’s Panda 4.1 Last Week?

The internet may have been abuzz when Google announced a slow rollout of its latest Panda refresh last week, but that didn’t keep some webmasters to notice significant changes in Bing changes around the same time.

According to Barry Schwartz of Search Engine Roundtable, a WebmasterWorld member pointed out that there might have been a Bing […]

Bing Image Search Upgrades: Responsive Design, Inline Carousels and More

Microsoft is rolling out several updates to its Bing Image Search over the next few weeks. The changes focus on providing a better, more seamless user experience.

Bing says they are working on three ways to make image searches more successful: improving quality and relevancy, offering search suggestions and alternate content, and offering actions to refine […]

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