New Bing Tests: Close Variant Matching for Ads, New Interfaces for Search

On Monday, August 25th, Bing Ads announced it will start testing close variant matching in exact match for a portion of queries in the US search market.

Bing says the test will cover minor grammatical variations, such as plurals, abbreviations, acronyms, spacing, misspellings, stemming, punctuations and accents and common spelling variations.

A more detailed list of close […]

Technical Searches on Bing Made Easier for Developers

On August 7th, Bing announced a few changes they carried out to streamline technical searches.

Microsoft says its Search team has been working hard to develop a more natural way for users to address technical searches on Bing for over a year now. These users include those who are looking to download or troubleshoot software or programmers […]

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