Know the Proper Etiquette in Using User-Generated Content

User-generated content has a huge potential to establish credibility and trust with a brand’s audience and customers, which is why it isn’t surprising that more and more brands are using it in their campaigns.

It seems easy enough to pull off, but in reality finding and using original consumer content is more complicated than you think. […]

Optimising for DuckDuckGo: 4 Best Practices

DuckDuckGo, the search engine that prides itself in maintaining user privacy, has seen a stratospheric growth since its beginnings in 2008.

While it is still far from catching up with Google’s size and dominance, there is no question as to whether businesses should be optimising for DuckDuckGo. Thousands, if not millions, of people are flocking to […]

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