LinkedIn Reveals Plans of Becoming a B2B Marketing Platform in 2017

Social networks are increasingly monetising their platforms. Whereas Facebook and Twitter are gearing up for e-ecommerce, LinkedIn is integrating marketing and sales into its products.

Business Insider said internal documents show that “LinkedIn plans to break into the $50 billion B2B marketing space and turn its products into a $1 billion business by 2017”.
LinkedIn acquires Bizo
In […]

What Defines a Successful B2B Marketer

As recession, globalization and feeble economic systems continue to challenge the tenacity of our global economy – a climate where only unique businesses survive has been created. The rate at which technology adances has changed the marketing world in so many ways leaving a mess of confused and grappling marketers. But, thanks to our intuitiveness, […]

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