Microsoft Layoffs Hit Global Ad Sales Force

Duane Forrester losing his job in the latest Microsoft layoffs has shocked and saddened the SEO and webmaster community.

But, it seems the long-time Bing Webmaster Outreach Manager and his team aren’t the only ones who were eliminated last week. Microsoft has also laid off most of its advertising sales force worldwide after declaring it redundant, […]

Facebook’s Atlas is Now Officially Out

The newly rebuilt advertising platform from the world’s leading social network formally made its debut Monday.
Facebook’s Atlas aims to provide real-world data to help advertisers tackle cross-device marketing as well as the disconnect between online impressions and offline purchases.

The shift to people-based marketing
Atlas challenges Google’s DoubleClick, which currently rules the display ads market, by bringing […]

New Facebook Advertising Platform Will Extend Ad Reach

Mark your calendars, social advertisers! The new Facebook advertising platform, designed to help marketers better target their audience and measure the impact of their ads, is set to launch next week.
The move is expected to bolster Facebook’s ad revenue and allow the social network inch closer to Google, its biggest rival in the online ad space. According […]

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