Facebook Audience Network Now Open to Mobile Advertisers

Facebook’s Audience Network, the social media giant’s global mobile ad platform, has officially opened its doors for business.

First unveiled in April, the program offers an additional money-making stream to brands and app makers. On one hand, the system allows brands to extend the reach of their Facebook ad campaigns to mobile apps using the social network’s […]

Google Cloud Platform for Startups Offers $100,000 Credit

The Google Cloud Platform introduced a new program, which offers seed funding and access to technical solutions to eligible startups.

Senior vice president for Technical Infrastructure and Google Fellow Urs Hölzle announced the initiative at the Google for Entrepreneurs Global Partner Summit on September 12.

Dubbed Google Cloud Platform for Startups, the program is designed to help […]

Facebook App Links Now Has Analytics Support, 3 Billion URLs Enabled

On August 22, Facebook rolled out several updates and improvements to App Links, its open-source mobile deep linking platform.

As part of its ongoing effort to streamline the mobile web experience, Facebook now enables developers to access analytics for their app links so they can “analyse and segment their mobile traffic”. Developers can use analytics for […]

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