Are You Tracking These 5 Key Metrics?

Tracking key performance indicators (KPIs) isn’t the most exciting part of a marketer’s job, but it is absolutely essential. If you’re not doing it, you won’t be able to pinpoint what is and isn’t working, and consequently you won’t be able to improve your strategy.

Leads, sales and growth are obviously important KPI metrics you’ll want […]

Five Digital Trends in 2015

To foretell what’s going to happen in the years to come can be quite a challenge, but it’s interesting. From technology breakthroughs to evolving business plans to changing customer behaviours, there’s a handful to consider in order for contemporary marketers to have a grasp on what’s necessary for the coming months.

To keep ahead of the […]

Twitter-IBM Partnership Presents Better Analytics Tools to Marketers

Despite the wealth of available social data, marketers are still having a hard time integrating the information into their marketing strategy due to the lack of analytics tools. But the new Twitter-IBM partnership may just provide a solution.

Twitter’s trove of consumer data and IBM’s analytics tools, combined, will put forward a set of enterprise apps […]

Square Analytics Tool Lets Merchants Track Their Performance in Real-Time

Business services provider Square Inc. expands its offerings to merchants with new tools to help them track their performance and increase sales.

Whereas big retailers hire professional analysts and statisticians to help them boost sales, small businesses don’t have the time and resources to generate the needed data. For this reason, Square launched Square Analytics to […]

Facebook App Links Now Has Analytics Support, 3 Billion URLs Enabled

On August 22, Facebook rolled out several updates and improvements to App Links, its open-source mobile deep linking platform.

As part of its ongoing effort to streamline the mobile web experience, Facebook now enables developers to access analytics for their app links so they can “analyse and segment their mobile traffic”. Developers can use analytics for […]

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