eBay Drops Google Mobile Sponsored Ads for Bing Ads

Five years ago, eBay ditched Yahoo’s ads in favour of Google’s. And now, eBay drops Google AdWords’ sponsored text ads from mobile devices in favour of Bing Ads.

The hushed transition was noticed by Mark Ballard, director of research at RKG, who wrote about it in his blog post. He pointed to the manual action penalty […]

Bing Ads Device Targeting Options Will Be Unified By March 2015

The first phase of the announced plan to unify Bing Ads device targeting options has been rolled out earlier in October, officially unifying targeting across tablet and PC campaigns.

Now, Bing is announcing the start of Phase 2, which will impact campaigns that target mobile devices. According to Bings Ads program manager Gyan Trivedi, explicit mobile […]

Google Launches AdWords Local Forwarding Numbers November 6th

Google advertisers can now set up AdWords local forwarding numbers for ads with call extensions. Since the call extensions will now show the area code for a business’ geographic location, this feature may increase the chances that prospective customers will contact a local merchant.

Google announced the update on Google+ last Thursday, saying:

“Many people who search […]

Google Analytics Launches Reworked Enhanced Ecommerce Tools

Enhanced Ecommerce has rolled out of beta to give Google Analytics users a more detailed view of how visitors go through the purchasing funnel as well as how their products perform.

First launched in May, Enhanced Ecommerce also provides merchants with the ability to act on the data, whether that means “identifying segments of customers who […]

Google Adds New AdWords Tools for Managing Accounts At Scale

Google is helping marketers be more efficient this holiday season, particularly agencies that are managing multiple accounts in AdWords.

The search giant has introduced new AdWords tools Monday that will help advertisers save time in managing their campaigns and enable them to “act on key business insights at scale.”

“As the holiday season approaches, advertisers are busy ensuring their […]

Google Now Lets You Manage Multiple AdWords Accounts At Once

The days of opening a number of browsers to manage multiple AdWords accounts are over. Now, you don’t have to log in separately to view your Google accounts at the same time.

Last Friday, October 31st, Google announced a new, simplified workflow that will enable advertisers and agencies to “toggle between multiple AdWords accounts without having […]

Automated Extensions Report Roll Out in Google AdWords

A new update to Google AdWords will allow advertisers to see how their ads perform when automated extensions appear.

For those unfamiliar, automated extensions are ad extensions, such as consumer ratings and seller ratings. Previously called “annotations,” these ad extensions don’t require setup and automatically appear with the ad copy, given the ads meet certain criteria […]

New on AdWords API: Report Download Limits and Login Field

Google AdWords announced a few updates to its API platform Monday, including a new limit to daily report downloads and the sunset of the login field.
New report download limits
AdWords API users who don’t have a Standard Access token will be limited to 1,000 daily report downloads starting October 8th.

The Basic Access level previously had no […]

Google Expands Local Inventory Ads to More Countries

It’s official! Google now offers support for local inventory ads, previously called local product listing ads, in new countries including the UK, France, Germany, Japan and Australia.

Since product listing ads were first introduced in the US last fall, retailers have been using the service to promote items in-store to nearby shoppers on Google.com and Google […]

Google Highlights Extensions for AdWords Mobile Search Ads

Google announced Wednesday that extensions will take the place of the second line of ad text for AdWords mobile search ads.

The move is said to “make it easier and faster for consumers to find things they are searching for, while on the go.”

Since the ad text doesn’t fit smaller screens the same way they do […]

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