What Brands Still Don’t Get About Influencer Marketing

Influencer marketing is quickly becoming the go-to tool for many brands today, even for small businesses. For those unaware, this is a new marketing practice where brands pay influencers to pitch their products to millions of millennial followers.

It makes total sense. For marketers who are not digital natives, there are a lot of content marketing […]

Facebook Releases More Video Customisation Tools to Let You Target the Right Audience

On Tuesday, Facebook announced two new updates to their video upload system that will give advertisers and publishers more control over how their videos are distributed and shared.

In addition to location and language customisation options it already offers, the social network now also allows video publishers to refine their audience by age and gender. The […]

Tips on Using Video to Guide Customers Through the Sales Funnel

Video has become the most easily consumed form of content, and by now you are probably using it to rake in more sales. Odds are you already have an introductory video on your website or on Facebook to showcase your company culture and educate potential customers about your product.

That’s a great way to make a […]

Launching a Product via Facebook

With its insanely massive user base, Facebook has become the top social media channel for businesses that want to introduce their product or service to the marketplace. The biggest merit to this approach is you have a defined audience or demographic who already has an emotional connection to your brand. Not to mention, promoting a […]

What Your Social Media 2015 Plan Should Include

2014 has been a bustling year for social media activity, and the game is just getting more interesting this year. Brands are stepping up their social game and adding resolutions to their social media 2015 planner. Well, if they are doing it, so should you.

Whether you are still figuring out the workings of the social […]

Top 5 Marketing Trends in 2015 You Should Get Ready For

Are you ready for the new – and potentially game-changing – things that 2015 will throw your way?

When it comes to the digital marketing game, thinking ahead puts you at a huge advantage over other players. So, here we round up some of the things that are most likely shake things up in the digital […]

Melbourne Social Marketing Startup Tiger Pistol Gets $3.1M In Series A Funding

Social media marketing startup Tiger Pistol has raised $3.1 million in a Series A funding. The Australian company, which joined the Silicon Valley family late last year, hopes to expand its reach in the United States with its new funding.
Tiger Pistol: One of Facebook’s Trusted Promotional Platform
Tiger Pistol offers social media marketing tools to help […]

Up Your Facebook Holiday Marketing Game With These Tips

The holidays are only a few weeks away. And consumers are already talking about their wish lists and shopping conquests with their friends on Facebook.

Needless to say, having a good Facebook holiday marketing plan in place is important for online retailers. The fact that Facebook drives the most referral traffic than its rival platforms is another reason […]

Cash In Cancelled Non-Refundable Hotel Reservation With Roomer

The perks of travelling: discovering new places, immersing into different cultures, meeting people of various beliefs, and relaxing on a fine, pricey hotel somewhere your plane ticket takes you.

But travelling around isn’t all peaches. There are hurdles frustrating enough to make anyone cringe, like thinking about the money spent on a cancelled hotel reservation. It’s […]

Twitter App Graph Will Use Smartphone Spyware to Collect User Data

Earlier this week, Twitter has announced its plans to start collecting information about the mobile apps that its users have on their phones. The Twitter App Graph, as the feature is called, is a step to better improve the company’s advertising business, which is its main revenue source.

According to Re/Code, the move will also help […]

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