Google Introduces Ad Customizers for Large Scale Campaigns

Over the next few months, Google will be rolling out a new set of tools “specific to the needs of advertisers with large scale campaigns” in AdWords.
The said tools will be a welcome addition to its “Tools for the Power User”, which were released earlier this year to help advertisers “reach customers at scale, reduce […]

New Diet Coke Campaign Shows How Cross-Channel Marketing is Done

The Coca-Cola Company has always had a knack for creating kick-ass marketing campaigns. A solid testimony to this is this summer’s popular “Share a Coke” promotion that had millions of fans – and even new consumers – searching for their names on bottles of Coca-Cola, Diet Coke or Coke Zero.

Last Wednesday, the company debuted a […]

Google Expands Local Inventory Ads to More Countries

It’s official! Google now offers support for local inventory ads, previously called local product listing ads, in new countries including the UK, France, Germany, Japan and Australia.

Since product listing ads were first introduced in the US last fall, retailers have been using the service to promote items in-store to nearby shoppers on Google.com and Google […]

Bing Ads Dynamic Sitelinks Are Now Available in the U.S.

The new Bing Ads Dynamic Sitelinks rolled out Thursday, just months after Google introduced introduced the same feature in July.

Dynamic sitelinks, annotations automatically generated from an advertiser’s ad copy, give ads more real estate in SERPs. Not only that, they also help increase click-through rates for advertisers by providing more relevant and specific information about […]

New Bing Ads Campaign Planner Designed for PPC Success

With the release of the new Bing Ads Campaign Planner tool, advertisers will be able to better understand the industry benchmark, get keyword ideas and fine tune their campaign planning strategy.
How Campaign Planner works
This unique new Bing Ads feature offers comprehensive marketplace insights by vertical, product and keyword. In addition, it reveals industry benchmarks and […]

Bing Ads Geo-Targeting and Ad Scheduling Controls Improved

Bing Ads has made significant improvements to its location targeting and ad scheduling features over the weekend.

Piyush Naik, a program manager at Microsoft, said that they have “built a comprehensive set of targeting improvements” based on the customer feedback they have gathered over the last year. Naik said that particular emphasis was placed on location […]

Facebook Power Editor Now Offers Better Preview & Bulk Import Options

Over a week ago, marketers got hold of a few new features in the Facebook Power Editor, including a better ads preview pane and a bulk import option for specific types of ad targeting.

The updated Facebook Power Editor will enable advertisers to create, edit and manage ads more quickly than before.

The changes were quietly launched on […]

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