The Economist Lures Advertisers with New Ad Guarantees

The Economist is pitching a new set of ad guarantees for advertisers on its web and mobile site.

Apparently, the publication is looking to pilfer ad dollars from its competitors by highlighting how much time readers are spending with its content.
The ad guarantees
The Economist is offering two ad measures that promise more audience engagement: TimeGuarantee and […]

New Facebook Advertising Platform Will Extend Ad Reach

Mark your calendars, social advertisers! The new Facebook advertising platform, designed to help marketers better target their audience and measure the impact of their ads, is set to launch next week.
The move is expected to bolster Facebook’s ad revenue and allow the social network inch closer to Google, its biggest rival in the online ad space. According […]

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