Yahoo Buys ClarityRay, Ad-Blocker Startup to Help Bolster Security

Advertising is one of the biggest money-makers for search engines like Yahoo. This is why, in order to protect the business from unseen losses, Yahoo has partnered with ClarityRay, a startup that provides ad-blocking solutions.

ClarityRay’s technology helps advertisers track and measure all ad-blocked impressions and recover lost advertising revenue. But, as Yahoo’s statement suggests, the […]