Automated Extensions Report Roll Out in Google AdWords

A new update to Google AdWords will allow advertisers to see how their ads perform when automated extensions appear.

For those unfamiliar, automated extensions are ad extensions, such as consumer ratings and seller ratings. Previously called “annotations,” these ad extensions don’t require setup and automatically appear with the ad copy, given the ads meet certain criteria […]

New Tests Displays Twitter Annotations in Bing Ads

Bing Ads is currently testing a new ad extension that displays the number of Twitter followers in ads, The SEM Post is reporting.

The extension, dubbed Twitter Annotations, appears below the title and URL of the advertiser’s top ad unit in the search results. As for those utilising ratings, it appears on the right-side of the […]

New Google AdWords Callout Extensions Beefs Up Search Ads

In a blog post Wednesday, Google AdWords introduced callout extensions, the additional line of text that shows below the standard ad copy in search results.

Google believes providing consumers with more information helps them make better purchase decisions online. And it does exactly that through callouts, which shows valuable information to potential customers before they click […]

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