Bing Ads Debuts Universal Event Tracking for Conversion Tracking

Last Thursday, October 23rd, marked the global launch of Universal Event Tracking (UET), a tool that will help advertisers set and track specific goals.

Bing Ads announced that UET will also pave the way for audience-based remarketing scenarios, which will launch soon.
Goals and UET
A goal can be any activity on your website that you want to […]

AdStage Now Offers Support for Twitter Ads Campaign

Cross-network advertising platform AdStage announced Tuesday its new integration with Twitter, enabling users to buy and manage ad campaigns from the social network.

According to co-founder and CEO Sahil Jain, the move makes AdStage the only centralised ad management platform with native API integration across all the major search and social networks, i.e. Google, Bing, Facebook, […]

The Economist Lures Advertisers with New Ad Guarantees

The Economist is pitching a new set of ad guarantees for advertisers on its web and mobile site.

Apparently, the publication is looking to pilfer ad dollars from its competitors by highlighting how much time readers are spending with its content.
The ad guarantees
The Economist is offering two ad measures that promise more audience engagement: TimeGuarantee and […]

Bing Offers Key Holiday Ad Insights for US Marketers

Bing is making sure its advertisers will win this holiday season by offering a few key holiday ad insights to power their promotional campaigns.

Microsoft’s retail product manager Brittney Thomas shared some critical data that marketers can use for their seasonal campaigns, such as:
1. What people are planning to buy
Last year, the National Retail Federation consumer […]

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