Click Fraud: What is it and how to stop it?

Are you running a PPC campaign? Do you smell something fishy on your paid search costs? Does your performance data contain inexplicable errors?

Then you probably have fallen victim into the hands of click fraud.

But what does click fraud exactly mean?

Understanding click fraud requires extensive knowledge in the pay-per-click advertising world. However, to make it simple, […]

Facebook seems to be Seeing Success in Mobile Ad

According to one study, consumers spend 80% of their time on apps and 20% on mobile browsing. Surprisingly, 17% of mobile actions are taking place within the Facebook app. This huge social platform has taken over mobile browsing in terms of consumer time.

Furthermore, another significant report showed that 61% of customers who visit a site […]

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