Similar to Twitter and Facebook when they first came out, many businesses find Snapchat new and somewhat difficult to deal with. But with the growing popularity of this photo messaging service, allowing users to share photo messages that self-destruct roughly in 10 seconds, businesses have begun looking for opportunities to seize the apps’ short-term visual messages.

In fact, Snapchat does offer several wonderful things for your business in terms of announcing new products, humanising your company, and setting your brand apart from the competition.

So the question is, is Snapchat marketing appropriate for your business? If so, how can you use it to promote your business?

Showcase New Product

One known name that has done well in Snapchat is Taco Bell. The company usually asked employees to showcase their new products through several snaps, telling customers why they should check it out as soon as possible.

By talking in the language of the main audience using the app, that is within the 16-35 age bracket, Taco Bell was able to maximise the benefits of Snapchat. If you use the right language without putting too much patronisation in your product, Snapchat users will surely engage with your brand.

Give Exclusive Promotions

16 Handles, a frozen yogurt chain, belongs in the Snapchat Marketing Hall of fame for their campaign. The company provides customers with a unique and varying discount when they go to one of their stores and show the snap from the company at the register. The customers have no idea at all as to how large the discounts they will be receiving until it’s time to pay for their yogurt.

This can be an excellent way to generate income while also engaging with users on the new platform, most especially that Snapchat only allows users to engage with those on their list. That means, for you to send your snaps to others, they must add you back.

Not only can this help you gain customer loyalty, but also builds up your audience base on the social network.

Provide Quick Solutions

Snapchat allows you to provide real time assistance or interactions by sending time-limited photos or videos. Say for example, a user sends you a snap of your product still in its container, saying it cannot be opened. If there is a quick yet effective way to show them the right steps in opening it, a photo or video demonstrating the steps would serve as a great solution. Doing so cultivates customer trust while meeting customer expectations.

With millions of users and a valuation of $10 billion, Snapchat is a viable social platform that most businesses should consider.