Creating a big break in 2007, the # symbol, called a hashtag is a well-known part of tech culture today that it is rare to find anyone dwelling in the digital realm who doesn’t know what they are. In fact, the hashtag is so famous that Oxford Dictionary added it in their list of new terms around 2010 and Scrabble Dictionary included it to its lexicon last year of August.

Hashtags provide an incredible opportunity for digital marketers to determine social media conversations relevant to their business and convey their message to the right market. So whether it is for your business or your personal brand, if you want to create your own hashtag, this quick guide will get you started.

3 Steps in Creating Your Own Branded Hashtag

Hashtag is a powerful element in digital marketing campaign that when done right can help you trend among your circle of followers and if you have a lot of luck on your side, it can even reach the rest of the world. As a result, every time someone sees your hashtag, they will be reminded of your brand.

  1. Brainstorm

Think of a good list of several potential hashtags that will not only effectively represent your brand in a succinct way but will also be useful in other occasions. And as you try coming up with your list, make sure that these hashtags are not yet in use. If you want to set up a community around your hashtag without invading another community’s space, then it will be a smart move to start fresh.

Additionally, not only should your hashtag be new, it should also be more unique. This way, you can inspire others to join in on the conversation and be able to engage with each other, and thereby making your community bigger.

Try checking out Verizon Wireless for excellent hashtag ideas. Verizon always make sure to pick hashtags that will cut through the noise and make them stand out.

  1. Keep it Simple

Assuming you already have a good set of hashtags on hand, go over them carefully, making sure that they are easy to remember. With a plethora of hashtags wandering in the social media landscape, the last thing you want to happen is to create a hashtag that will give your target following a hard time spelling or pronouncing it.

If your hashtags are too difficult to remember, chances are that your users might end up spelling it wrong, defeating the entire purpose of having a hashtag in the first place. When your hashtags are short, easy to pronounce and spell, your audience can grasp easily what the topic of the conversation is all about.

  1. Follow the Rules

While creating your own hashtags is quite a simple task when you already have prepared a list, there are simple rules you must not forget:

  • Don’t Overuse – Keep the number of your hashtags at a minimum of three. Using too many hashtags can make your followers think you are spamming them and disrupt the engagement you are trying to facilitate with your fans.
  • No Spaces or Punctuations – Always put in mind that hashtags do not require spaces or punctuations in between or after the words as these can break the link.
  • Keep it Short – Hashtags are primarily used to monitor trends and create conversations, so don’t make it appear like a sentence. If you want to make your point clear, try saying your hashtag without jumbling the words together.