So you probably already know the benefits of using images to boost your social media campaign. But, how far do you know about creating scientifically social media images that are worth sharing?

Without a speck of doubt, it turns out that there is a horde of actionable, research-backed tips and tricks that can guide you in creating shareable social media images – from the perfect palette and colour combinations to the most ideal fonts and texts and so on. And when the right elements are blended all together in one, you can ultimately pack a punch – leveraging your design while accumulating shares and engagement all at the same time.

So how do you make it possible for your target market to pay attention to your visual content and make them want to share it? Keep these three easy steps in mind.

  1. Show Some Originality

As with anything content related, it is seriously important to consider creating images that are original. People tend to gloss over an image they have already seen, but stop and take a closer look at a new graphic or photo. That said, it is undeniable that web users are likely to linger longer on looking at new things.

Include some tips, how-tos and guidelines in your images as they are proven to be highly shareable across several social platforms. Be consistent as well with your posts. Regardless of how well-designed your image is, if you do not give your audience their regular dose of visually stunning content, they may slowly draw away from you.

  1. Be Up-to-Date

Beyond a captivating graphic design, the success of a visual content is shown on how much attention it can grab and how fast it can be published so others can share. Given that idea, it is insanely critical to be current, posting visuals in response to a special event, celebrations or breaking news. By posting in real time, you can develop an emotional connection with your viewers “in the moment” of an event. And by doing so, not only do you inspire them to share but also to take action.

  1. Keep it Relevant

When creating highly effective images and content, you must remember the relevance of the platform you are using to the visuals you want to post. There should be a seamless connection between your image and the social network of your choice.

For instance, people go to Facebook for entertainment and not to search for products. So when you do business in this network, make sure you tell a story instead of doing a sales pitch. Post inspiring quotes or funny photos that will inspire your followers to share them.