Nowadays, most people in the world also live in social media. It’s no wonder that if we’re interested to know about a business that we just heard we usually search for its social pages or Google it. Once we see that a business has no website or is even unsearchable on Google, we assume that it’s not legit.

If you are considering making a presence on Facebook, there are several matters that need to be addressed. Businesses usually commit mistakes on the social platform that are highly preventable. Avoid these pitfalls and manage your Facebook Page without a hitch.

Here are the top 7 Facebook mistakes businesses make on Facebook:

  1. Creating a Profile Instead of a Business Page

This may sound rudimentary, but you’d be surprised to know the number of people who commit this mistake. If you are still to set up your business’ Facebook presence, ensure that you know the difference between a Facebook Profile and Facebook Page. Profiles are made for people, while Pages are meant for businesses.

  1. Not Monitoring Posts or Comments on Page

Remember that you’re making a Facebook page to connect effectively to your audience. Social media is the extension of your business to reach a wide range of audience. Simply put, the point of Facebook is to interact with your loyal customers and target audience.

That’s why ignoring comments on your page is a big no-no. This sends the message that you don’t actually care what your audience or customers have to say. To avoid this, you can take advantage of Facebook’s publishing options for your Timeline. You can set up options that allow users to post and leave comments on your page, manually approve them, or don’t allow users to publish on your page at all.

Once you already configured things out, make time to monitor them on a daily basis and respond on an appropriate time.

  1. Simply Posting Photos

Facebook’s continuous algorithm tweaks are constantly changing the way we reach our audience. These days, images now have the worst organic reach while videos are becoming the best post type.

Instead of posting one or two content types, why not experiment with them a little bit. You can allow for your brand’s personality to shine by posting company culture pictures and let people tag themselves. You can also have a Q&A discussion on Facebook to stimulate interaction within users.

  1. Making Posts Too Long

To know if you’re posting a very long post or not, it’s better to test post them first. Know that the ideal length of Facebook posts vary greatly from one company to another. Experimenting can help you know how to respond to your audience best. To generate high engagement, learn to post concise posts, which should be 1-40 characters long.

  1. Posting Too Often

Post on your Facebook Timeline regularly, but don’t do it too often in a day. Regular posting helps keep you audience engaged because it shows that you’re business is still kicking and ready to listen and answer any questions and concerns regarding your business.

You don’t want to overwhelm your audience with tons of posts that all they can see on their feeds are your updates as they scroll. Take the time to create a small number of high-quality Facebook posts instead of making a lot of low quality ones.

  1. Having Multiple Facebook Accounts

Facebook allows businesses to create multiple pages, but it doesn’t mean that you should. Managing one Facebook account is already time-consuming in itself.  How much more if you have several of them? Don’t spread yourself thin and only focus your efforts on one Facebook Page.

Facebook is already built with targeting options for business pages without a cost. This allows you to post tailored content only to be shown to your target audience. If you have a huge following all over the world, you can set up a Global Page. However, you need to get in contact with Facebook about this as this is a paid strategy.

  1. Assuming it’s great to Only Post during Business Hours

A study conducted by TrackMaven shows that posts published after-shifts (5 p.m.-1 a.m EST) got 11% more interactions than those published during business hours (8 a.m.- 5p.m. EST). The after-hours posts also earned 29% more interactions than those published before work (1 a.m.- 8 a.m.).

Posts that are published on Sundays got 25% more Likes, shares, and comments than posts on Wednesday, even though only a few posts were published on weekends.

The lesson is to publish at different times, including evenings and weekends. This is advantageous for businesses with audiences all around the globe, who are awake at varying times of the day.