Microsoft finally placed its first wearable device on the market Thursday, October 30th.

For $200, you can sport the much-talked about Microsoft Band on your wrist and be the first to try out its health and fitness and productivity boosting features. Yes, it’s designed to help the wearer keep track of his health stats and daily activities.

“Microsoft Band, the first device powered by Microsoft Health, helps you achieve your wellness goals by tracking your heart rate, steps, calorie burn, and sleep quantity,” reads the company website. “It also helps you be more productive with email previews and calendar alerts – right on your wrist.”

Although there are already a number of great health and fitness wearables on the market, Microsoft’s device has unique smarts that make it a strong competitor to the Apple Watch and Samsung Gear Fit.

Microsoft Band – Unique Features

One thing the Band has that other devices don’t is continuous heart rate monitoring, which provides a detailed calorie count and sleep quality measurements.

It’s backed with open-cloud Microsoft Health platform, which “stores, organizes and learns from your fitness information in order to give specific prompts to improve your fitness.” It integrates Cortana’s smarts on Windows Phone 8.1, offering hands-free access to the web so the wearer can check important emails from anywhere. It also syncs up with Android and iOS devices.

Microsoft Band

Source: Microsoft

According to Zulfi Alam, GM of Personal Devices at Microsoft, the device will auto-suggest customised workout plans based on the fitness goals you’ve set and your current fitness levele. Whether you follow those plans or not, Microsoft Band will continue to adjust to help you achieve “the best outward-looking plan” —  just like a personal trainer would do.

Microsoft Band has been in the works since 2010, when Alam was still the GM of Xbox Accessories. And Alam says the device will continue to add more capabilities. “Microsoft has the big data analytics and machine learning to attack fitness and productivity challenges in this way,” he said.

Microsoft’s first wearable received favourable comments from those who watched the promotional video, with some viewers saying the video ad was “the best wearable commercial” and the device itself was “impressive.”

Check out the video for Microsoft Band, and you be the judge: