Push notifications have been part of our mobile app experience. As an app developer, you use push notifications to engage and inform your app users. Employing it as a marketing tool is not an easy process to do so. You have to create notifications that will satisfy users upon viewing your announcements or promotions. You need to send notifications to people of your choice. It’s the only way you can effectively communicate with your mobile app users.

Simplifying Push Notifications with Parse Push

Parse Push, a Facebook-owned cloud application platform, is the easiest solution to create, schedule, and segment your push notifications to facilitate communication among you and your users. As simple as it may look, push notifications require hard labor when deployed on any platform. Parse makes this process convenient and a whole lot easier.

It has a powerful targeting capability to help you reach out to all your user base and segmented groups without entering a single line of code. Parse is also platform-agnostic and runs on iOS, Android, and Windows devices. Notifications are sent through web console, REST API, or client SDKs.

Parse Push Lives in the Cloud

Parse Push is stored in the cloud, so no matter how big your notifications be, the app is highly-capable to handle them. It’s built with a powerful infrastructure so it can support and send out millions and millions of notifications to any devices around the world.

The Push Console lets you send notifications directly from the Parse web interface. It’s actually like sending an email or a text message. Meanwhile, your newly-created push notifications can be previewed in the Push Composer in real time right on the targeted platforms.

The Parse Push Experiments

The new feature from Parse, the Parse Push Experiments, is a tool which allows app developers and marketers to easily facilitate A/B tests for push notifications. This is built for them to study and analyse the data sent and know which content and timing is most effective when sending push notifications.

Those developers, whose apps use the latest version of Parse’s SDKs, are the ones targeted to use this feature.