Amazon Prime users can now enjoy unlimited photo storage in Cloud Drive – for free!

Ecommerce giant Amazon has introduced Tuesday a new feature, called Prime Photos, in a bid to bolster its subscription numbers. The service requires a membership with Amazon Prime, Amazon Mom, Amazon Student or Amazon Fresh.

“With Prime Photos, the photos you’ve previously uploaded to Cloud Drive and photos you upload in the future will not count against your Cloud Drive storage limit,” the company’s website states.

According to a report from Information Week, Prime Photos allows users to upload images from Fire, Android and iOS devices as well as Mac and Windows computers. Those photos can be viewed through TVs connected to Amazon Fire TV or Fire TV Stick, select LG and Samsung TVs and Sony PlayStation 3 and 4.

Amazon Prime Photos – The Caveats

Yes, there are certain conditions you must meets to take advantage of Prime Photos.

First off, you must have an account with Amazon Prime, Amazon Mom, Amazon Student or Amazon Fresh. If your Prime membership expires or is cancelled, you’ll lose the free unlimited photo storage benefits and all your uploaded photos will automatically be counted in your Cloud Drive limit.

An Amazon Prime membership costs $99 a year, which includes access to services such as free two-day shipping, Prime Instant Video, Prime Music, Prime Pantry, Prime Early Access, Kindle First, Membership Sharing and the new Prime Photos.

Now, while the prospect of free unlimited photo storage could mean a perfect deal for avid photographers, Amazon imposes a number of restrictions on the use of Prime Photos. First, the service should be for personal, non-commercial use. Second, photo size should not exceed 2GB and should be in the allowed file formats. This means members who use high-end cameras, which produce photos that weigh at least 5GB, will not be able to take advantage of the free cloud storage.

Nevertheless, if you meet the 2GB file size requirement, you can keep your photos in the cloud without limits and simply utilise the default 5GB free Cloud Drive storage for other types of documents. More importantly, the debut of Prime Photos is timely for the upcoming holidays.

“This time of year in particular, families are capturing thousands of photos of holiday parties, family gatherings and opening presents,” said Amazon Prime VP Greg Greeley. “With free unlimited photo storage, we’re providing one more reason for members to use Prime every day. Prime has always allowed members to conveniently save time and save money, and now with Prime Photos they can save memories too.”

Amazon Prime currently has more than 20 million global subscribers, but Prime Photos is only available to US members.