In today’s ‘tech bubble’, as what experts in the industry call it, unicorns aren’t that rare. With more and more startups gaining jaw-dropping valuations, hundreds of investors have put in billions of dollars into tech startups for the fear of missing out (FOMO). But little do most of them know that a bubble, once it grows big, bursts.

It seems that the ghost of the 1990s dot-com bubble is haunting Silicon Valley these days. And like the housing bubble in 2007, a lot of people wanted to follow the steps of savvy investors who found success in startups. Unfortunately, most of them aren’t winning big currently; a majority of the valuated billion dollar startups are not even close to making any profit.

However, this ‘tech bubble’ that others say we are experiencing right now quite holds a different target from the dot-com bubble collapse of 2000. If the existing tech stocks crash, who’d get hit the most?

As can be seen from the existing figures of VC deals, the valuation inflation and burst may not affect VCs that much. Rather, the ones who may immensely crash are the founders and employees of the soon-to-be affected tech startups.

Not far from today, valuations based on earnings will take the front seat again. Those who have little to zero earnings will pop out of existence along with the bubble. Here are some ways to survive the upcoming tech Armageddon.

  1. Get Ready for the Rupture 

If you have an innovative product or idea that customers can’t live without, then you will likely to survive the looming tech crash. On the other hand, if you’re just among the many of duplicate companies that bring little to no value, you’ll likely not going to make it.

Nevertheless, no company will escape the burst unscathed. It’s better if you can establish a solid foundation right now to curb the damage.

  1. Be Innovative & Disruptive

Have you built something truly innovative that others haven’t thought of making it before you did? Innovation comes when you challenge the norm and solve people’s problems. If you are able to help make the lives of the people easier and more convenient, then your company may very well survive. Take the cue from Uber and AirBnb.

  1. Build Genuine Relationships 

Study your customers and provide them with customer-centric services based on the data you can gather about them. Make your customers feel that you value and care for them, so they will support your company no matter what happens. Giving them the attention they need and providing them with invaluable service are ways of building beneficial relationships with your clients.

  1. Minimise Expenditures 

Even if the bubble is nonexistent, always lower your burn rate. Only make purchases and hires that you think are vital for your company’s growth. If you can help it, only provide huge perks to employees once you significantly grow. This strategy will come in handy when the bubble does poof.

Whether you like it or not, the bubble is bound to burst. If you haven’t gone public yet, you might not have the extra protection it provides for both founders and investors. Follow the tips below to increase your odds of surviving. As long as more investors get into the late-stage action, your company should prepare and brace for the impact pretty soon.