As SEO turns riper year after year, it is also becoming more difficult to manage for digital marketers. Google has redefined the way we use the internet as marketing professionals. With the constant algorithm updates that leave us shocked sometimes, it’s no surprise that some tried-and-tested SEO techniques no longer work anymore.

The precariousness of the search engine giant has forced digital marketers to be flexible and quick with their methods, always adapting to the latest SEO trends and guidelines that the company frequently employ into its algorithms.

If you’re wondering why your search engine optimisation efforts don’t generate the desired results anymore, you are maybe implementing outdated methods that need to be replaced ASAP.

Here are the top five SEO techniques that don’t work anymore:

  • Getting Plenty of Links to Rank Higher

Just a few years ago, we believed having as many links as possible, regardless of the linking domain, was the way to SEO success. Sure, it worked to rank your website at the top of the search result. It still works until now for ranking higher. However, building links nowadays is done in a different way.

When Penguin 2.0 was released in 2013, a lot of how we used to approach SEO changed. Today, obtaining quality links is prioritised more than the quantity. If you’re already good at getting quality links, you can do well with only less quantity on hand.

  • Crafting Keyword-Rich Content

Writing content that’s stuffed with keywords was the way to go years ago. However, Google changed gear and is now using latent semantic indexing (LSI). This type of indexing means that the search engine crawls content of a webpage and identifies the most common words or phrases. It uses the words as the keywords of the page and considers the words as a huge factor when someone searches for those keywords.

Hence, it’s becoming important that web developers should optimise pages for the user experience. This means that there’s no need to put keywords word-for-word in the content. The goal today is to write content for the user. You can write the words using synonyms and the search engines will still be able to understand what you want to achieve.

  • Only Focusing on Links & Content

Sure, focusing on obtaining quality links and content is crucial for SEO, but only prioritising these things won’t get you that far. Unless you include being active on social media, your good content won’t draw many eyeballs to it.

Social media does have an impact in making your content more visible to the public. If your website is popular on social media, more people will see it; thus, resulting into a rise in traffic. If you want website traction and want your content get found fast, joining social networking sites is a great way to do that.

  • Building More Pages for Increased Traffic

It used to be that the more pages you create for your website, the more traffic will come to it. Nowadays, that’s not certainly the case. Again, you should still focus on quality. It doesn’t matter whether you have a gazillion pages on your website. As long as each page bears quality content and doesn’t affect user experience, then you’re good to go. 

  • Ranking Higher on Search Engines

We have this notion that the higher your website rank on Google, the more traffic you will receive. While it’s true that people will immediately see your listing at the top, it doesn’t mean they will also click it right away. There are a couple of reasons why you will not get a lot of click-throughs:

  • You want to rank for keywords that are not in any way related to your niche.
  • Meta descriptions aren’t optimised enough to entice the user to click.

Using Google Adwords can help you formulate a great keyword strategy that relates well to your business. Ensure that you create inviting Meta descriptions to get people to the site.

Don’t settle for any of the mentioned outdated SEO tactics. They’re now worthless and will even probably hurt your Google standing. It’s time that you restart your SEO and create a better strategy. Focus on quality instead of quantity, and make your content and links more relevant to your field.