Instagram has a lot to offer; it contains a number of features and tools you can take advantage to boost your overall marketing campaign. And because this photo-sharing app is nothing but visually stimulating, it satisfies the short attention span of users, pulling everyone in and invites people to unleash their creative potential.

So how do you maximise Instagram to improve your marketing, promote your business and build awareness for your brand? When using social networks for your business, you must ensure that your message reaches across your target market and that it is as engaging as possible. Try following these tips:

Be Original

Users do not like seeing the same thing again and again, so it is advisable that you cocus on capturing images outside of your products or services. While this may seem counter-intuitive, taking original photos that pertain to your message and your business enables users to better understand what your company is all about.

Interact and Engage

Social media is a two-way conversation. You just don’t leave your message out there and wait for someone to notice it. They are like crowded rooms where you have to shout at the top of your lungs to be heard. So if you want to rise above the noise and make yourself known, take the first move by talking to people, following them and connecting with them. Like and share posts or comment on photos you like, and chances are people will feel grateful for your efforts and return the favour.

Don’t Miss the #Hashtag

Similar to the principles on Twitter, adding tags to your Instagram photos is a convenient and effective way to find new followers and share your photos with more users. As hashtags can be tricky, choose specific tags that best describe your subject. This way, you have a higher likelihood of gaining new followers who will take a genuine interest in your photos. And if you are lucky enough, you can turn these people to your avid followers, regularly and consistently liking and commenting on your posts.

Use Videos

Although Instagram photos are more popular than videos, capitalising on videos offers several great benefits, too. Some of the most efficient ways to make the most out of Instagram videos include: how-to videos, personal messages, behind-the-scenes, product information and new product announcements.

Connect with the Top Men

Top-of-the-line photographers on Instagram have millions of followers from different parts of the world. Spend some time looking through their photos, going over their followers and start following them as well. Networking with people like this gives you greater opportunities to harness the social service.