Are you serious about seeing your startup thrive, survive and succeed in the constantly-changing market? If so, put your brand identity in your top-to-do list. Having a strong and consistent brand not only fosters customer engagement but also improves the overall customer experience – definitely leading to valuable opportunities for your business.

Here are five easy steps on how you can build a brand identity, ensuring the success of your business.

  1. Draw Up a Brand Strategy

Before you go working on a new brand identity, systematically lay out your plans in connection with your business goals and values. Skipping this crucial part will provide you with insufficient benchmark against which you can assess whether or not your creative ideas are valuable to your business.

  1. Make a Brief

Pushing through your creative concepts without formulating a comprehensive brief regarding you brand may lead you figuring solutions out of your intuition and this can give your designer a hard time delivering tangible results. You also run the risk of creating a brand based on your personal feelings rather than on the message you want to convey.

Keep in mind that a brief that is drawn up from a succinct brand strategy allows you and your designer to structure the design according to rational principles.

  1. Have a Clear Understanding of Your Business

Delve deeper into the story of your business – the history, function, personality and the ethos behind it all. You also should identify who your intended target audiences are, how you want your brand to be perceived, as well as the channels you want to create brand awareness.

  1. Take Your Competitors into Account

So what are the colours, visual styles and typefaces your direct rivals are using? Study these elements and create something truly unique and fresh that will help you stand out from them all. Sit with your designer and discuss what colours or sizes you want to apply to your design that can effectively send your message across your target market.

  1. Don’t Just Depend on the Logo

Although a logo usually represents the overall identity of a brand, making it instantly recognisable, you must know that brands are not built on logos alone. So when creating a brand identity, do not master each element; make sure that you look at the bigger picture and how all the smaller elements interact with one another.

Designing a brand identity covers much more than just the physical attributes of your products, the visual components of your websites, packaging and marketing materials. It plays a huge role in nearly every area of your business. And a well-designed brand benefits your business in many ways, including:

  • Improved sales of your products or services
  • Improved market position within your industry
  • Enhanced consumer loyalty with fewer customer issues
  • A more powerful identity for your business
  • The proficiency to deliver new products and services and build business on new markets
  • Decreased marketing time for new products and services