Facebook is taking more actions on videos that people see on their News Feed. On Monday, the social media giant has added new functionalities that will help them “personalise the News Feed based on people’s preference for watching video.”

The company said it surveyed a number of its users, asking them to rate their experience and soliciting their feedback on how they want Facebook to improve their content. The survey revealed that people don’t always like, comment on or share a video, even if it was meaningful to them.

Seeing that their current algorithm doesn’t effectively help people see content they actually want, Facebook has decided to shake up the News Feed yet again to show better videos.

With the new update, Facebook will be able to tell you found a video interesting based on whether you turned on the sound, made the video full screen or enabled high definition. Any of these actions would trigger News Feed to “infer you liked the video” and, in turn, show you similar content higher up in your News Feed.

Earlier in June 23, Facebook has announced another signal to how they rank the videos people see on their News Feed. The algorithm now considers how long users watched the video in addition to how many likes, comments and shares it garnered.

In a blog post, the company wrote:

“Many people have told us that they enjoy watching videos in News Feed but don’t always feel inclined to like, comment or share them. For example, you may have found a video from a nonprofit you follow on Facebook to be really informative and you’re glad you saw it but it’s not something you felt inclined to like, comment on, or share more broadly.”

This change will be rolling out over the coming weeks, but Facebook says Pages are not expected to see significant changes in distribution as a result of the update.

The move seems like a strategic one given that Facebook users view 4 billion videos per day and video ads are a major revenue stream for the social network. If Facebook can deliver more video ads to people who want to see them, they could be helping advertisers boost their conversion rate. If that’s how it goes, more advertisers will consequently spend their dollars on uploading video ads on Facebook.

Guess we’ll just have to wait and see how it actually turns out.