If you’re struggling with your content marketing tactics, your blog may be swimming in a red ocean of competition on the web.

Know that readers are always in a hurry and would only skim to most pages if they can’t find something of value to them. Thus, they usually read several blogs or visit more than one site on any given day. So how can you make your blog stand out from the competition?

What is this they call as the Blue Ocean strategy? What is Red Ocean in the first place?

The Relationship between Red Oceans, Blue Oceans and Your Blog

Blue Ocean red ocean

According to authors W. Chan Kim and Renee Mauborgne, there are two types of oceans in this world: red ocean and blue ocean. In their 2005 book Blue Ocean Strategy, they revealed how people can make unchallenged market to reach new customers and stay away from competition.

The authors described the first ocean as the red ocean of rivals, wherein extreme competition is omnipresent. It’s a bloody space to venture as active rivalries and aggressive tactics are brewing. This is a very difficult place to thrive.

Another type of ocean is called the blue ocean. This represents the untapped new market spaces that are susceptible to growth and free from competition.

This means that the blue oceans are for businesses (and blogs) that want to stand out and grow without ruthless rivalry. Red oceans are perfect for those who want the challenge of scraping for attention.

Clearly, the blue ocean is the right space for your blog to thrive.

Ways to Write a Blue Ocean Blog

Ideally, we all want to create blue ocean blogs that make the competition irrelevant. In the ever-competitive online space, we tend to stumble upon the same articles over and over again. Our goal is to offer a perspective that’s new to our audience. Here’s how you can make your blog stand out.

  1. Never Use Red Ocean Strategies

The differences between the red ocean and the blue ocean are the elements that make them. Your blog will be competing with others and if you use just about the right elements to own your market, you are more likely to succeed. The red oceans usually compete on things, such as the headlines, topics, shareability, images, and sensationalism. It’s not that focusing on these strategies are wrong, but they are strategies that almost everyone who blogs is using. You won’t stand out unless you go your own way.

Most red oceans have a lot of ‘me too’ headlines that are more sensational than exceptional. They also host topics that have been published time and time again. Their traffic never grows and it constantly rises and falls. If you have been writing to your heart’s content but always feel like it’s not getting you anywhere, then you have a red ocean blog. You need to find a new way to stand out.

  1. Know Where to Find the Blue Oceans

It can be easy to figure out where the blue ocean lies. They usually carry with them the chance to grow and stand out. Blue ocean strategies include the creation of high-quality content that goes beyond the required 500 words; in-depth research and data compilation; unique quality blog design; and guides that bear your brand.

Analyse what makes you different from the others and what you can still do or is already doing that makes you better than any other blogger. You need to double up your efforts and focus on your long term growth.

  1. Test the Elements of Your Blue Ocean Strategy

Once you’ve identified some of the blue oceans elements or opportunities to use, you need to ensure that what you have really works. Use the blue ocean canvas to test your assumptions.

The first thing that you should do is to list two or three top competitors in your blogging niche. Then, choose or come up with five or six blue ocean strategies. After that, list out your factors and place them on the blue ocean strategy canvas. Finally, plot out the offering level for all players for each factor. Determine your rank for each factor.

If you see that your blue ocean opportunities are far away from your competitors on the canvas, then things are going well for you. The red oceans will typically be very close to those that are similar to them. The further away your points are, the better it is for your blog.

Blue oceans shouldn’t be that hard to find for anyone. They are just out there. The problem is that either we don’t know how to look for them or we don’t take the opportunity to look. Before you dive into blogging and try fitting in the status quo, always think about the blue ocean strategy when crafting your content. Make it a point to find your blue ocean and work hard to apply it to your content marketing.