Before the mobile-friendly update rolled out on April 21 this year, the online world was already anticipating for it. Most businesses and website owners were updated beforehand and had plenty of time to prepare and apply what’s needed to be done.

However, most webmasters may not be aware that Google just recently made another algorithm update that could bring significant impact to search rankings. The rumoured ‘Phantom Update’ was presumably implemented at the beginning of May, and it’s another major update that caught us by surprise.

It’s called the ‘Phantom Update’ because it surfaced without warning and people knowing that it already exists. At first, Google denied the release of the new update but eventually admitted to doing it. The company didn’t spill more information about the changes they brought and they are doing their best to make it under the radar. However, the impact appears to be huge that we can’t just shove it under the rug.

The update is essentially about ranking quality content high through quality assessments. Google wants to provide users with the best information possible. It’s good to review the takeaways that the Panda update brought when it was applied. With that said, here’s what you need to know regarding the update and what you should do to counter it.

Stay Calm

Don’t panic. You already know that Google does updates to provide users with high-quality content. Hence, Google’s silent attack to webmasters isn’t something new. If you remember Panda very well, then you shouldn’t be surprised by the sneaky move.

If you’ve been publishing great content with your audience in mind, you’re doing a good job. There’s really no need to make radical changes to keep up. Nevertheless, if you notice that your organic search traffic has plummeted recently, you may need to make alterations to some of your on-page SEO.

Here are a few things to remember:

  • Avoid duplicate or redundant articles.
  • User experience should be a priority.
  • Content should solicit trust.
  • Always check the quality of the content.
  • Strive to meet the needs of target audience.

Content is King

It all boils down to producing high-quality content. To be safe, avoid publishing low quality content as some speculations arise that it can affect your whole website. If your site has seen a drastic decrease in organic traffic lately, then you might be publishing poor quality content in the eyes of Google. The key in here is to provide real value and meet user expectations based on their queries.

If you are like some online publishers who have a hard time getting Google to index their articles within minutes, you may not be building enough trust through your content. If you’ve been serving users with quality content that’s valuable for them, then you are on a right track there.

When crafting your content, always think about what Google is looking for when it is crawling your content. As always, the search engine titan favours websites or content that’s unique, trustworthy, comprehensive, and valuable. Don’t just guess what SEO strategies are applicable to create a great article. Do your homework and focus on analysing how humans search online.