How to Get New Blog Visitors to Trust You

Reeling in new readers is hard, but inspiring them to trust you is even more difficult. Why you should bother to build trust is simple: first-time blog visitors can become customers. However, people don’t just buy from businesses – they buy from people they trust.

Like many people would say, you can’t negotiate on trust – […]

Implementing a Referral Marketing Campaign

With the explosion of digital marketing channels, the opportunities for referral marketing have become virtually limitless. The only problem is implementing a referral program is easier said than done.

Word of mouth isn’t a guaranteed customer response no matter the quality of your product or service. So in order to leverage its power for driving traffic […]

The One Thing Your Homepage Needs to Boost Conversions

Your homepage is the most important page on your website. In fact, it is the most visited page for the majority of websites. This tells us just how important your homepage is. Not only is it the entrance to your entire website, but it is also your branding front.

Now the question is, are you maximising […]

4 Ways You Are Steering Your SEO in the Wrong Direction

The past few years have been a rollercoaster ride for digital marketers. With Google’s notorious algorithm updates, staying on top of the SEO game was a major challenge to all, even for consistently high-ranking websites. This volatility has kept marketers on their toes, always changing their tactics to adapt to the latest guidelines and best […]

8 Techniques to Find Anyone’s Email Address

Got a great sales pitch to a prospect but nowhere to exactly send it to? Don’t let the lack of an email address stop you from closing a deal.

In just a few minutes, you can already take hold of anyone’s email address. Simply use the eight hacks listed below to find this crucial piece of […]

The 3 Types of Buyers and How to Win Them Over

You don’t have to be in business too long to know there are different types of buyers. Some people buy on impulse, while others analyse their purchases to the last cent.

Every person that comes across your business – online or offline – will have a certain amount of money and a certain tendency to spend […]

3 Easy Ways to Improve Your Brand’s Communication Strategy

In a sense, branding is like storytelling. A product, no matter how awesome or valuable it is, will not build a community of loyal supporters solely through its existence. It has to have an emotional value – something that your target audience can relate to. And in order to create that, you will need a […]

3 Reasons Your Branding Efforts Fail

Every iconic brand started out as a commodity and later became the household name associated with that category. One thing is for sure, these brands did not just acquire rockstar status overnight.

The recipe for creating a world-class brand has been out for a long time. We know it is equal parts being relevant, on-trend, inspiring, […]

Thinking about Keywords? 3 Reasons Why Long-Tail Keywords are Important in Your SEO

Keywords are the cornerstone of an SEO campaign and hold a prime importance in every SEO decision making. However, a lot of businesses persist to focus on the top keywords, ignoring other strategies that could potentially deliver better results. One of those strategies is the utilisation of long-tail keywords.

Seizing the opportunities long-tail keywords provide can […]

Branding in the Millennial Age

Millennials are the most studied demographic cohort to date. This is not only because they make up majority of the world’s population, but because their personality is so fascinating and diverse, often full of contradictions.

Also called the Gen Y, millennials are a generation that brands need to fully understand in order to be successful. Failing […]

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