Are You Tracking These 5 Key Metrics?

Tracking key performance indicators (KPIs) isn’t the most exciting part of a marketer’s job, but it is absolutely essential. If you’re not doing it, you won’t be able to pinpoint what is and isn’t working, and consequently you won’t be able to improve your strategy.

Leads, sales and growth are obviously important KPI metrics you’ll want […]

Apple Releases iOS 9 Public Beta 2 For Anyone to Download

Two weeks ago, Apple released iOS 9 as a public beta that anyone can download. And now, they are back with v2 after doing some bug fixes and speed enhancements.

iOS 9 packs a number of new features and enhanced functionalities, which brings Apple’s mobile OS at par with the best features users currently enjoy in […]

Google Panda 4.2 Quietly Rolled Out This Weekend

After about 10 long months of waiting, Google has finally announced a new Panda refresh which began rolling out this weekend.

According to Search Engine Land, the new update codenamed Panda 4.2 will take months to roll out completely, which is uncharacteristic of Panda Updates. But Google confirmed that the update is happening incredibly slowly so […]

The One Hack for Increasing Conversions You Probably Haven’t Tried Yet

Converting leads is the ultimate goal of most marketing campaigns. And much has been said about how you can achieve this, including using CTA buttons, creating engaging content, simplifying your UX and so on.

While all these are good advice, there is a more powerful strategy that most marketers overlook – segmenting traffic to identify high-converting […]

Psychology-Driven Marketing: Increase Sales By Knowing Your Audience

Although we’ve come a long way from our hunting and gathering days, our thought patterns are still governed by deep-rooted instincts. Savvy marketers know this and use this knowledge to motivate buyers to act the way they want them to, i.e. buy a product, install an app, download an ebook and so on.

The human psychology […]

Tips on Using Video to Guide Customers Through the Sales Funnel

Video has become the most easily consumed form of content, and by now you are probably using it to rake in more sales. Odds are you already have an introductory video on your website or on Facebook to showcase your company culture and educate potential customers about your product.

That’s a great way to make a […]

To Create a Great Product, Listen to Your Target Market

The best products are rarely created in a straightforward fashion – from conception to fruition. If anything, entrepreneurs often find the “magic formula” only after several failed attempts.

Problem is every phase of trial and error costs a lot of time, energy and money. So the sooner you get it right, the better. The secret to […]

Which Crowdfunding Method is Right for You?

A huge part of crowdfunding success is choosing the right model for your project. While all types of crowdfunding are based on the same principle of raising cash from the crowd, each of these models operates on different mechanisms that make them appropriate for specific projects.

There are basically three models of crowdfunding available – the […]

Hit a Block? Here Are 3 Ways to Come Up With Great Topics for Your Blog

So you started a blog because there’s just so much you want to write about. At first, you are able to produce clever and entertaining articles in a feverish pace. Sometimes, you don’t think you even have enough time to get the ideas out of your mind and onto your blog.

But then you hit a […]

The Cross-Channel Marketing Strategy You Might Be Missing

Cross-channel marketing makes a lot of sense in today’s business environment, where customers navigate their purchases across all platforms and from different devices. Whether they are switching from their laptop to their mobile device, or between social media, websites and blogs, they expect the experience to be seamless.

So it’s really not a question of whether […]

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