Are You Tracking These 5 Key Metrics?

Tracking key performance indicators (KPIs) isn’t the most exciting part of a marketer’s job, but it is absolutely essential. If you’re not doing it, you won’t be able to pinpoint what is and isn’t working, and consequently you won’t be able to improve your strategy.

Leads, sales and growth are obviously important KPI metrics you’ll want […]

Facebook Releases More Video Customisation Tools to Let You Target the Right Audience

On Tuesday, Facebook announced two new updates to their video upload system that will give advertisers and publishers more control over how their videos are distributed and shared.

In addition to location and language customisation options it already offers, the social network now also allows video publishers to refine their audience by age and gender. The […]

The Cross-Channel Marketing Strategy You Might Be Missing

Cross-channel marketing makes a lot of sense in today’s business environment, where customers navigate their purchases across all platforms and from different devices. Whether they are switching from their laptop to their mobile device, or between social media, websites and blogs, they expect the experience to be seamless.

So it’s really not a question of whether […]

5 Ways to Ramp Up Your Engagement Rate With Facebook Native Video

Videos are an awesome way to connect with your audience. It’s all in the numbers. A 2014 survey of marketers revealed that 71 percent of respondents found video to convert better than text and images. And by 2018, video is predicted to account for 84 percent of all internet traffic.

The good news is you don’t […]

How to Use Visual Content to Tell Your Brand Story

When it comes to telling a brand story, people often think the best way to communicate is through written content. However, numerous studies have shown that visual content trumps text. For one basic reason, the human brain is wired to process visual elements faster than text.

Rich media not only catch the eye more easily, they […]

Brands Creative Juices can Finally be Unleashed with Facebook’s Immersive Mobile Ads

While Facebook failed to launch any new ad products at Cannes Lions earlier this week, it absolutely has a new ad product in mind – something that will host advertiser content in a manner social network now hosts publisher content. The giant social network actually showed advertisers a mock-up that displays several kinds of ads […]

Launching a Product via Facebook

With its insanely massive user base, Facebook has become the top social media channel for businesses that want to introduce their product or service to the marketplace. The biggest merit to this approach is you have a defined audience or demographic who already has an emotional connection to your brand. Not to mention, promoting a […]

How to Target Men through Your Pinterest Page

Now that Pinterest allows people to purchase things directly on its platform via the Buyable Pins button, it’s the perfect time to tap its power to grow your market.

If your brand also caters to men, it’s best that you shake the idea that the said network is for women only. Pinterest’s guided search section helps […]

Finding and Forming Partnerships with Influencers

So much about sales and marketing, brands need audiences in today’s constantly emerging digital platforms. This is the very reason why marketers are increasingly looking to influencers not only to leverage their customer base but also to harness potentially profitable markets and demographics.

While working with influencers as a campaign strategy is not something new, the […]

How to Use Hashtags in Your Social Media Strategy

Creating a big break in 2007, the # symbol, called a hashtag is a well-known part of tech culture today that it is rare to find anyone dwelling in the digital realm who doesn’t know what they are. In fact, the hashtag is so famous that Oxford Dictionary added it in their list of new […]

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