Taking Advantage of FOMO for Immediate E-commerce Success

The advent of social media has sparked the term FOMO even more. FOMO, which means the fear of missing out, is a psychological product that has people scrambling to not miss their chances on anything that’s rewarding. It’s a ploy that marketers and advertisers often use in their campaigns.

Whether it’s about keeping up with the […]

Brands Creative Juices can Finally be Unleashed with Facebook’s Immersive Mobile Ads

While Facebook failed to launch any new ad products at Cannes Lions earlier this week, it absolutely has a new ad product in mind – something that will host advertiser content in a manner social network now hosts publisher content. The giant social network actually showed advertisers a mock-up that displays several kinds of ads […]

Five Best Paying Google AdSense Alternatives in 2015

While Google is the best choice when it comes to advertising online, holding the monopoly over the Ad network game, you should not be pressured to put all your stock in it. In fact, there are a lot of options you can choose from which can also get your ads out there fully.

Here are some […]

How Cinemagraphs are Paving Brands Their Way to Success

To keep every single eye mesmerized on their content, brands are taking advantage of the sheer sophistication of cinemagraphs as their quest for creating snackable formats that exceedingly attracts attention continues.

Since cinemagraphs are a cross between images and video, they incorporate a good blend of stillness and movement. Whether it is for newsletter, blog post […]

Internet of Things: What is it and why does it matter?

The Internet of Things (IoT) is increasingly becoming an interesting topic of conversation in and out of workplace. It has created a good impression on how it can impact the lives of people and their surroundings.

But what does the Internet of Things exactly mean?

As webopedia explains it, the Internet of Things (IoT) refers to the […]

Exceptional Virtual Reality Doesn’t Have to be Costly with Google’s Revolutionary Headset

Surprisingly, Google’s cheapest innovation – a virtual reality cardboard headset – has become a huge hit. It is literally a piece of cardboard that people can use to hold their smartphones to their face for a low-priced but outstanding virtual reality.

While this is not something new as Google has already released its first cardboard headgear […]

Five Digital Trends in 2015

To foretell what’s going to happen in the years to come can be quite a challenge, but it’s interesting. From technology breakthroughs to evolving business plans to changing customer behaviours, there’s a handful to consider in order for contemporary marketers to have a grasp on what’s necessary for the coming months.

To keep ahead of the […]

Developing Smarter Cities via the Big Data and the Internet of Things

In the coming years, it is unavoidable to hear the term “smart city”. Companies anticipate spending approximately $400 billion a year by 2020 in building smart cities. But what are these cities like?

The idea is to integrate the innovation in technology and data collection which are making the Internet of Things (IoT) a reality into […]

Mayo Clinic’s Digital Marketing Campaign Heightens Engagement

The chief marketing officer of Mayo Clinic discussed his digital marketing campaign, known as #StrongArmSelfie a few short days ago, and why he thought it is imperative for all hospital marketers to go digital.

In case you have seen a spate of Twitter users sharing photos of them flexing their biceps a couple of weeks ago, […]

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